Design-Driven Creative Direction & Marketing

I’m a multidisciplinary designer and creative director with a background spanning footwear, accessories, interiors, packaging, and branded environments. I lead projects from concept to execution, blending story, function, and style to create cohesive, emotionally resonant work. With a strong foundation in brand identity, marketing strategy, and cross-functional collaboration, I concept, create, and organize seasonal marketing assets to support product launches.

Services

Design

Creative Direction

Campaign Photoshoots

Seasonal Roadmaps

Digital Design Direction

Brand Collaborations

selena@selenamccartney.com

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