Design-Driven Creative Direction & Marketing
I’m a multidisciplinary designer and creative director with a background spanning footwear, accessories, interiors, packaging, and branded environments. I lead projects from concept to execution, blending story, function, and style to create cohesive, emotionally resonant work. With a strong foundation in brand identity, marketing strategy, and cross-functional collaboration, I concept, create, and organize seasonal marketing assets to support product launches.
Services
Design
Creative Direction
Campaign Photoshoots
Seasonal Roadmaps
Digital Design Direction
Brand Collaborations
selena@selenamccartney.com